Brands and positioning
Fruit recognized for its quality.
At Agroval we understand that a brand is not just a label. It is a way of building trust and recognition in the market.
We position our labels through the quality of our fruit, its presentation and an ongoing relationship with our international buyers.
Our main label
AGROVAL
Agroval is the label under which we market our fruit internationally. We work so that the Agroval name stands for quality fruit, consistent presentation and reliable service.
- Cherries
- Blueberries
- Own packaging
Our cherry label
GOLDEN HAT
Golden Hat is our cherry-specialist label, developed to give our fruit its own identity and position it in international markets.
Every season we support the brand with careful presentation and presence in destination markets, so buyers recognize it and ask for it.
“Our cherry's own identity.”
How we build a brand
Quality that builds a brand.
Quality
We work to keep consistent standards from origin to destination.
Presentation
We take care of the packaging and presentation of our fruit for each market.
Consistency
We want our buyers to know what to expect every time they receive Agroval fruit.
Positioning
We grow our brands through long-term business relationships and market presence.
Agroval fruit for your market.
Receive our fruit under Agroval or Golden Hat. Tell us what you need.